Pet Health Live Anchor

The role you will play

1.Product Expert: Transforms professional knowledge of health care products (e.g., gastrointestinal health, hair nutrition, joint care, etc.) into easy-to-understand, actionable advice on pet care.

2. Bond of trust: Through sincere sharing and interaction, build deep trust with the audience and become their trusted "pet health advisor".

3.Content Creator: Curate interesting, informative and useful live content, from product reviews, expert mics, pet Q&A to warm story sharing.

4.Brand Ambassador: Use your personal charm and professionalism to vividly convey our brand concept and values.

Job Description:

1.Responsible for the daily live broadcast planning, execution and review of the company's mainstream platforms (such as Shake, Taobao, Xiaohongshu, etc.), to complete the live broadcast sales and brand promotion goals.

2.In-depth study and understanding of the ingredients, efficacy and application scenarios of the company's full line of pet healthcare products (nutritional supplements, functional snacks, etc.).

3.Plan and produce preview short videos, live slices and other content related to pet health.

4.Accurately answer users' various questions about products and pet health in the live broadcast and provide professional and responsible advice.

5.Actively interact with fans, maintain the atmosphere of the live room, and create a high viscosity fan community.

6.Collect and analyze live data and user feedback, collaborate with the team to continuously optimize live content and strategy.

Tenure Requirements:

1. Requirements: a heartfelt love of pets and extensive experience in pet ownership (having your own furkids is a huge plus!) .

2. Have excellent camera performance, communication and expression skills and the ability to adapt to the scene, the state of positive and infectious.

3. Strong willingness and ability to learn and quickly acquire professional knowledge of pet nutrition and health.

4.Good sense of responsibility and teamwork spirit, responsible for the users in front of the screen and the product behind the screen.

5. Able to adapt to the evening peak and weekend live time schedule.

6. Extra credit:

(1) Experience in live sales (especially in the pet and health categories) is preferred.

(2) Background or knowledge related to Pet Nutritionist, Veterinary Assistant preferred.

(3) Experience in content planning, short video writing and directing or self media operation is preferred.

(4) I am a passionate pet owner myself, and I am good at sharing my life as a pet owner.